Category Archives: Analytics

How YouTube Does A/B Testing And How YOU Should Do It

By Dragos ILINCA | Published: August 20, 2009

Image via Wikipedia YouTube recently finished a huge mutivariate experiment (1024 variations) on their home page. They used Google Website Optimizer and found a variation that performed some 15% better than their previous homepage. These are some of their key takeaways: While we could have hypothesized which elements result in greater conversions (for example, the color red is [...]

Posted in Analytics | Leave a comment

Visiting Basic Web Analytics

By Dragos ILINCA | Published: August 19, 2009

Whenever someone starts using some random free Web analytics tool, they seem to be excited about visitors, page views, bounce rate. This is usually because that’s what the default dashboard provides you with when you first log into, say, Google Analytics. But Google Analytics have spend years devising their dashboard, how can anyone say it’s not [...]