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Author Archives: Dragos ILINCA
Cost Of Machines vs Cost Of People
Why the growing imbalance between the cost of people and the cost of machines? What prices are going up the fastest? Health care — the cost of maintaining human beings. What prices are going down the fastest? The cost of information and machines. What, really, is health-care reform? Human beings are being cared for by [...]
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Challenging Assumptions: Tractor vs Horse
Taking into account the annual feeds for work horses (1,300 kg of corn grain, 1,600 kg of alfalfa and 500 kg of harvested roughage) and the national yields for these crops during the past decade, they conclude that the 23 million horses would require 9 million hectare of agricultural land for food, or 6 percent [...]
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[uberVU Blog] The State Of Social Tracking
Social, “realtime” tracking seems to be where it’s at nowadays. The technology is pretty difficult to pull of, but the best part is that it can be used for a lot of purposes. News discovery, buzz tracking, comment plugins are starting to develop. But one has to ask, WHAT ABOUT COMMUNITY?
Read the full post here: [...]
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[uberVU Blog] Does More Data Lead To Better Actionable Insights?
Image via Wikipedia
In an interesting E-Consultancy report on Online-Reputation-Monitoring-Buyers-Guide-2008, the E-consultancy experts noted:
Whether it is web analytics, market research information or online monitoring data, companies ultimately need outputs which can be translated into something actionable for their business.
It makes sense that the data doesn’t really matter, it’s what you do with the data that drives [...]
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How YouTube Does A/B Testing And How YOU Should Do It
Image via Wikipedia
YouTube recently finished a huge mutivariate experiment (1024 variations) on their home page. They used Google Website Optimizer and found a variation that performed some 15% better than their previous homepage.
These are some of their key takeaways:
While we could have hypothesized which elements result in greater conversions (for example, the color red is [...]
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Visiting Basic Web Analytics
Whenever someone starts using some random free Web analytics tool, they seem to be excited about visitors, page views, bounce rate.
This is usually because that’s what the default dashboard provides you with when you first log into, say, Google Analytics. But Google Analytics have spend years devising their dashboard, how can anyone say it’s not [...]
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The Marathon
It started as a challenge to myself, though challenge is too strong a word. I wanted to know if it was possible, even though I had no reference of what that would mean. 26.2 miles is an abstract number that told me nothing. It did not seem like a short or a long distance. It [...]
The water that gave us life
Drops of water from incredible blue icicles. The biggest glacier is melting. That’s how it’s supposed to be.
Dripping away, the clearest blue, tiny streams, heading for the grasslands. Millions of streams follow their course. They are one, but don’t know it yet. They’re heading for destruction, yet that’s where they’re meant to go. No wrong [...]
My thoughts on viable ideas, fundraising, customer development