In an interesting E-Consultancy report on Online-Reputation-Monitoring-Buyers-Guide-2008, the E-consultancy experts noted:
Whether it is web analytics, market research information or online monitoring data, companies ultimately need outputs which can be translated into something actionable for their business.
It makes sense that the data doesn’t really matter, it’s what you do with the data that drives results for you and your company. That’s what every marketer seems to be after – actionable insights.
[uberVU Blog] Does More Data Lead To Better Actionable Insights?
Read the rest here: Does More Data Lead To Better Actionable Insights?