Monthly Archives: August 2009

[uberVU Blog] The State Of Social Tracking

By Dragos ILINCA | Published: August 26, 2009
Social, “realtime” tracking seems to be where it’s at nowadays. The technology is pretty difficult to pull of, but the best part is that it can be used for a lot of purposes. News discovery, buzz tracking, comment plugins are starting to develop. But one has to ask, WHAT ABOUT COMMUNITY? Read the full post here: [...]
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[uberVU Blog] Does More Data Lead To Better Actionable Insights?

By Dragos ILINCA | Published: August 25, 2009
Image via Wikipedia In an interesting E-Consultancy report on Online-Reputation-Monitoring-Buyers-Guide-2008, the E-consultancy experts noted: Whether it is web analytics, market research information or online monitoring data, companies ultimately need outputs which can be translated into something actionable for their business. It makes sense that the data doesn’t really matter, it’s what you do with the data that drives [...]
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Band Of The Week: Bent

By Dragos ILINCA | Published: August 25, 2009
Bent – I Love My Man
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How YouTube Does A/B Testing And How YOU Should Do It

By Dragos ILINCA | Published: August 20, 2009
Image via Wikipedia YouTube recently finished a huge mutivariate experiment (1024 variations) on their home page. They used Google Website Optimizer and found a variation that performed some 15% better than their previous homepage. These are some of their key takeaways: While we could have hypothesized which elements result in greater conversions (for example, the color red is [...]
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Visiting Basic Web Analytics

By Dragos ILINCA | Published: August 19, 2009
Whenever someone starts using some random free Web analytics tool, they seem to be excited about visitors, page views, bounce rate. This is usually because that’s what the default dashboard provides you with when you first log into, say, Google Analytics. But Google Analytics have spend years devising their dashboard, how can anyone say it’s not [...]
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